[Slides] Let’s Build A Profitable Online Business [EP.3]

[Note: this is episode 3 of our “Let’s Build a Profitable Online Business” series. We’re building a website together to generate regular, even passive, income. In our first episode we chose our business model and in the second we launched the website]

This month’s topic is Search Engine Optimisation.

The success of your online business depends on the quality and quantity of your website traffic.

You want readers, subscribers, sales. You want people who are engaged and who keep returning to your site over and over again.

However, how do you achieve this if you only have 15 minutes per week?

Well, first of all you need to understand what “technical SEO” is, the vital strategies and tools you should be using and how to focus on your SEO efforts. This is Part 1.

Part 2 will be on January 11th (https://www.meetup.com/Ecommerce-that-Works-Dublin/events/245561003/) and will cover our Content Strategy. There is no SEO without content – just so you know. You don’t get away with a few keywords here and there any longer.

So, this month’s topic is, once again, “Minimum Viable SEO”. You will learn these advanced techniques while we apply them to our new online business:

  • Introduction to technical SEO
  • Keyword planning and reporting
  • Weekly SEO review
  • Pre-publish content checklist
  • Weekly off-site SEO boost

Have an existing business? EVEN BETTER! There is no better way than analysing how a new website is optimized – so that you can improve your existing business.

At each meetup you will learn actionable, advanced strategies about how to build an online business from scratch – one step at a time. We’ll then apply each step to building an online business in real time.

Coming soon in the next few months:

  • Content marketing
  • Tracking KPIs
  • Video marketing
  • Email marketing
  • Social media marketing
  • Influencer marketing
  • Rebranding
  • Online advertising
  • C.R.O.
  • Ecommerce marketing
  • Taxation
  • and much more…

Think about that! This process will give you practical knowledge and experience which you will be able to use to create a new business or *strengthen* your existing one. How valuable is that?!

A new, private Facebook Group (https://www.facebook.com/groups/ecommerceandbeyond/) will be available to all members, so we can support each other throughout the process.

Our goal of building an online business together has just begun. A business from scratch. To make money. A real website!

Event Slides:

About The Author

Rodolfo Melogli

Author, WooCommerce expert, WordCamp speaker and Internet marketer, Rodolfo Melogli helps entrepreneurs overcome their ecommerce nightmares :) Rodolfo is the organiser of the Dublin Ecommerce Meetup, WordCamp Dublin, the Dublin WordPress Meetup and the Dublin WooCommerce Meetup. He enjoys interacting with people, running on the beach and chasing tennis & soccer balls. Of course, he loves pizza too.

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