[Slides] The Power of Social Proof: Using Psychology to Boost Web Sales

Social proof (such as testimonials, case studies, reviews, feedback, “as featured on…”) can make a huge difference between many sales and no sales.

We’ll analyse how you can gather, write and use social proof on your website to increase your sales.

I wrote “Ecommerce and Beyond” in 2014 to address the biggest issue ecommerce entrepreneurs have: there is too much information out there and it’s difficult to come out with a sales strategy.

And one of the chapters of the book is about “SOCIAL PROOF”.

• You can use psychology to leverage sales.

• You can use testimonials to do SEO (what?).

• You can publish case studies to convert more leads.

• You can display how many products you’ve sold to show you’re serious…

• You name it!!!

Event Slides:

About The Author

Rodolfo Melogli

Author, WooCommerce expert, WordCamp speaker and Internet marketer, Rodolfo Melogli helps entrepreneurs overcome their ecommerce nightmares :) Rodolfo is the organiser of the Dublin Ecommerce Meetup, WordCamp Dublin, the Dublin WordPress Meetup and the Dublin WooCommerce Meetup. He enjoys interacting with people, running on the beach and chasing tennis & soccer balls. Of course, he loves pizza too.

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