Keep your Marketing Simple (these images will change your life!)

 

I’m not a tech person. And yet, I develop technology.

This means two things.

1) I speak your language.
2) I can translate your business into a money-making website without having to teach you another boring “language”.

That’s right, I like to keep it simple.

And I love simple yet GREAT marketing.

Today, we’ll keep this blog simple: a few examples of every-day marketing, that YOU CAN APPLY TO YOUR BUSINESS tomorrow, and expect a huge increase in sales.

1. Your website is your full-time assistant

 

This is EXTREMELY simple.

If you run a bricks-and-mortar store and have ALSO an online store, a simple sign like this can make your customers aware they can shop online 24/7.

Why is this so effective? Well, many offline customers are often frustrated when they find your shop open or when you’re closing in a few minutes. A simple marketing message such as this from Barnes & Noble can help you increase sales, or avoid you lose customers!

Top Takeaway: Tell and call to action

2. Your newsletter ain’t boring!

 

“Sign up for our Newsletter”.

Note anything different in the photo taken at Noodles & Company?

You got it: here signing up for news, special events, sneak peeks and seasonal specialties looks like FUN! This example rocks: using something a little different from the usual “Join our Newsletter” form on your website can actually give you a HUGE return.

Top takeaway: Be different

3. A closed door doesn’t mean you’re not open for business

 

I love this.

YMCA staff are SOOOOOO genius.

This is how you can turn a potentially bad thing (oh boy, aren’t customers put off by stupid things such as a closed door???) into a FUN CUSTOMER EXPERIENCE. I would actually love to open that door, as I know there are some NICE PEOPLE inside.

Top takeaway: Be nice before people even meet you

4. You don’t have their budget, but you can be as smart!

I think this is the best and most popular banner ad of all time.

I’m sure you’ve seen it around the web already. If not, EVERY TIME a plane flies over Piccadilly Circus, London, UK, this British Airways display tells you what flight it is. Really, really catchy!

Top takeaway: Emotions sell

5. It’s not what you think it is…

 

Sorry, I don’t mean to offend anyone with this image.

I just think it’s genius, but at the same time I believe a similar campaign should have been done with a female photographer.

By the way, this is an advertisement. Did you have enough time to note in the bottom right corner of this banner? It says “Omax Wide Angle Lenses”.

Yeah, it’s simple marketing. Just genius!

Top takeaway: Surprise

6. Your business fixes simple problems

https://youtu.be/MtHtmC8pSDM

I adore all their video ads! Moto X (Motorola) did an amazing job with their ads. You should watch them all!

Even your business solves simple problems. Just find which ones, and use your website and your marketing to tell your customer what your unique solutions is.

Top takeaway: Customers look for solutions, not products

7. Show your product benefits

 

Bic Razor doesn’t need to fill the advertisement banner with specs, sizes, dimensions and weights. They simply show what the product does.

Beautifully.

Top takeaway: Images and photos are worth a billion words!

About The Author

Rodolfo Melogli

Author, WooCommerce expert, WordCamp speaker and Internet marketer, Rodolfo Melogli helps entrepreneurs overcome their ecommerce nightmares :) Rodolfo is the organiser of the Dublin Ecommerce Meetup, WordCamp Dublin, the Dublin WordPress Meetup and the Dublin WooCommerce Meetup. He enjoys interacting with people, running on the beach and chasing tennis & soccer balls. Of course, he loves pizza too.

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