[Slides] The Power of Social Proof: Using Psychology to Boost Web Sales

Social proof (such as testimonials, case studies, reviews, feedback, “as featured on…”) can make a huge difference between many sales and no sales. We’ll analyse how you can gather, write and use social proof on your website to increase your sales. I wrote “Ecommerce and Beyond” in 2014 to address the biggest issue ecommerce entrepreneurs…

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[Slides] From Purchase to Customer Satisfaction: 7 Ways to Increase your Sales

As marketers, our job does not end with the purchase. There is a long way to go before we can make our customers happy – and during this vital process we can make a big difference between a “single purchase” and many, many purchases over the coming years. You’ll learn: • How some very successful…

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[Slides] Top 15 Sales Generation Techniques (Ecommerce Customer Acquisition)

A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers – but only a 5-20% chance of selling to a prospect. Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers… This is…

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[Slides] 10 Ecommerce “Secrets” to Skyrocket your Sales

Amazon, eBay, Groupon, Zappos, Alibaba. The so-called “online retail giants” have been trading online for years. They have tested hundreds of ecommerce tools, designed thousands and thousands of different webpages, improved product pages and checkout processes over the years… The problem is – we can’t AFFORD TO WASTE OUR TIME to find out what’s working…

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How to Improve your Ecommerce Website for Mobile Devices

Mobile ecommerce has skyrocketed over the past decade or so. Sales conversion rates are considerably higher on mobile websites than their PC counterpart and, according to KISSmetrics, 78% of mobile searches for local businesses result in a purchase (only 61% of PC local searches convert). However, these figures could be even higher. So many users are…

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Why and How I switched to Stripe for Online Payments and Ecommerce

500% sales conversion increase. Credit card checkout on the same website (without having to go to PayPal and back). Lower fees than PayPal. I could go on for hours if I had to list all the reasons why I’m highly recommending all my Ecommerce clients to switch to Stripe for Credit Card processing (and yes, you can…

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How this company put me off in 10 seconds (I was ready to spend $200,000)

I’ve got to tell you what happened to me the other day. 10 seconds. $200000 lost in sales. You can call this a record. This company must be big enough to AFFORD this $200000 loss in 10 seconds? Well, this is the first lesson: no matter whether you sell cheap products or very expensive ones…

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Keep your Marketing Simple (these images will change your life!)

  I’m not a tech person. And yet, I develop technology. This means two things. 1) I speak your language. 2) I can translate your business into a money-making website without having to teach you another boring “language”. That’s right, I like to keep it simple. And I love simple yet GREAT marketing. Today, we’ll…

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10 Simple Ways to Increase your Average Order Value (part 2)

Music to my ears: let’s make some more money with no effort whatsoever! Last week, in part 1, we discovered 5 simple strategies to increase your average order value (basically, how much your customer is going to add to cart). And this week, we’re going to complete that list with 5 more tips. I know…

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10 Simple Ways to Increase your Average Order Value

Yes, this is one of the most underestimated and underused strategies to make more money. The Average Order Value (AOV) is calculated by dividing your revenue by the number of orders in a specific period of time. If you sold $3000 with 100 orders in January, your average order value was $30. The problem: ecommerce entrepreneurs…

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