How this company put me off in 10 seconds (I was ready to spend $200,000)

I’ve got to tell you what happened to me the other day. 10 seconds. $200000 lost in sales. You can call this a record. This company must be big enough to AFFORD this $200000 loss in 10 seconds? Well, this is the first lesson: no matter whether you sell cheap products or very expensive ones…

Continue Reading →

Keep your Marketing Simple (these images will change your life!)

  I’m not a tech person. And yet, I develop technology. This means two things. 1) I speak your language. 2) I can translate your business into a money-making website without having to teach you another boring “language”. That’s right, I like to keep it simple. And I love simple yet GREAT marketing. Today, we’ll…

Continue Reading →

What’s the Cheapest Way to Drive the Right Traffic to My Website?

There are plenty of ways out there a prospective customer may stumble onto your website. There are search engines, ads, media marketing and many, many more. With such a vast area to cover, there must be a more robust way of figuring out just where to allocate your resources in order to drive traffic to…

Continue Reading →

10 Simple Ways to Increase your Average Order Value (part 2)

Music to my ears: let’s make some more money with no effort whatsoever! Last week, in part 1, we discovered 5 simple strategies to increase your average order value (basically, how much your customer is going to add to cart). And this week, we’re going to complete that list with 5 more tips. I know…

Continue Reading →

10 Simple Ways to Increase your Average Order Value

Yes, this is one of the most underestimated and underused strategies to make more money. The Average Order Value (AOV) is calculated by dividing your revenue by the number of orders in a specific period of time. If you sold $3000 with 100 orders in January, your average order value was $30. The problem: ecommerce entrepreneurs…

Continue Reading →

4 Reasons why “Live Chat” Can Boost your Online Sales

No matter whether you have an ecommerce website or a brochure website, your online presence is helping your prospects make a choice. However, there is a huge difference from the traditional, bricks-and-mortar business: there are no “human beings” to talk to! When a customer walks into a physical store, customer service representatives are available to…

Continue Reading →

Short Web Pages Don’t Sell: 5 Reasons Why Scrolling is Good for You

The client is always right. That’s definitely the first rule to remember, mostly in my industry. After having dealt with over 100 clients, my web design and ecommerce development “sixth sense” always suggests: the client is always right. “I want a blue ribbon”, “I’d like a green border”, “I prefer this…”. To be honest, this…

Continue Reading →

Is Bitcoin the Future of Ecommerce?

  When I ran my Free Book campaign on Amazon last week, it really took a while before reaching number #1 in US and Worldwide. Until then, number 1, 2, 3 were books about Bitcoin. You might have heard about it, or maybe not. Well, here’s why it could change the way we shop online.

Continue Reading →

4 Kick-Ass Reasons You Should Be Selling Online Right Now

Do you provide services? Are you a consultant? Do you sell products? Well, right NOW is the right time to understand you’ve got nothing to lose. We are the luckiest business owners ever: never in the past we were able to trade with absolutely everybody in the world, and also reach them easily and cheaply.…

Continue Reading →

Why Ecommerce Product Photography Sells: an Interview with Neil Lennon

Neil Lennon has over 20 years’ professional experience gained in Paris, Milan, London and New York. Born in Dublin, Ireland, Neil is a specialist in ecommerce product photography destined for online catalogues.

Continue Reading →