Content Marketing: Why you Should Get all Emotional (how and what to write)

In the second of our series on content marketing, we look at what appeals to your target market and what to do when you find yourself staring at the blank page. We’ve already seen Why, When and How Often you should write content – it’s now the right time to understand what style or tone you should use and…

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Why, When, How Often: Content Marketing Questions Answered

Content Marketing is the new SEO. No more keyword tags, keyword-stuffed paragraphs and headings, online directories and link-building (I haven’t even mentioned any “dirty” SEO tricks…). Content is how you build authority, traffic, leads, contacts, email list, links. Content is loved by your prospects AND Google, Bing, Yahoo. Search engines now award those websites that…

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How to Use the Google URL Builder (Chrome App)

How to Use the Google URL Builder to track your custom Marketing Campaigns.

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[Slides] From Purchase to Customer Satisfaction: 7 Ways to Increase your Sales

As marketers, our job does not end with the purchase. There is a long way to go before we can make our customers happy – and during this vital process we can make a big difference between a “single purchase” and many, many purchases over the coming years. You’ll learn: • How some very successful…

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[Slides] Create Content that Sells, 24/7, Even While You Sleep

You’ll learn: • How a British online retailer managed to turnover £141million in sales in 2013 with just 8 web staff members, 4 of which are hired to do CONTENT alone. • How working smarter with this 1 thing that you’re already doing can increase your sales 3x – 4x, FOR FREE! • The only…

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[Slides] Top 15 Sales Generation Techniques (Ecommerce Customer Acquisition)

A study by Marketing Metrics found the average company has a 60-70% probability of selling again to existing customers, a 20-40% probability of selling to past customers – but only a 5-20% chance of selling to a prospect. Yet, our marketing budget and sales efforts are dedicated almost exclusively to acquiring new customers… This is…

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[Slides] 10 Ecommerce “Secrets” to Skyrocket your Sales

Amazon, eBay, Groupon, Zappos, Alibaba. The so-called “online retail giants” have been trading online for years. They have tested hundreds of ecommerce tools, designed thousands and thousands of different webpages, improved product pages and checkout processes over the years… The problem is – we can’t AFFORD TO WASTE OUR TIME to find out what’s working…

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How to Improve your Ecommerce Website for Mobile Devices

Mobile ecommerce has skyrocketed over the past decade or so. Sales conversion rates are considerably higher on mobile websites than their PC counterpart and, according to KISSmetrics, 78% of mobile searches for local businesses result in a purchase (only 61% of PC local searches convert). However, these figures could be even higher. So many users are…

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How to Add an Admin to your Google Analytics account

This is a simple how-to guide to follow up our Free Google Analytics review offer (valid until 31 December 2014). Just make sure to have login details to your own Google Analytics account and the email address of the admin you want to add.

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Why and How I switched to Stripe for Online Payments and Ecommerce

500% sales conversion increase. Credit card checkout on the same website (without having to go to PayPal and back). Lower fees than PayPal. I could go on for hours if I had to list all the reasons why I’m highly recommending all my Ecommerce clients to switch to Stripe for Credit Card processing (and yes, you can…

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