The (Easy) Guide to Lead Magnets + Examples

Lead magnets allow you to get more prospects on your email list.

Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.

This definition by the very well known DigitalMarketer.com tells you a few things:

1) You’ve been doing it all wrong 🙂 Prospects won’t just “sign up for your newsletter” unless you offer them an indispensable, irresistible, immediately downloadable offer.

2) You can increase your email list by… 1000%, even 10000% if you create just 1 or a few Lead Magnets (this takes 30 minutes!).

3) And the more specific the Lead Magnet, the more prospects you can acquire within that Niche.

We’ll learn and study possible strategies we can implement TODAY on our websites to increase opt-ins (sign-ups) to our Email Marketing.

Email Marketing is the number #1 Digital Marketing channel. And it’s free.

Now, what about getting some free leads, get their permission to send them content, education, offers and sales pitches, with a simple Lead Magnet?

Great, let’s see the rules you should follow to make it work for your business.

Read moreThe (Easy) Guide to Lead Magnets + Examples

23 Reasons You Should Stop Blogging on LinkedIn Right Now (also applies to Medium, Quora, etc.)

I love controversial blog posts – so here you go. I have 23 good reasons you should stop using the Blog feature in LinkedIn and also what you should be doing instead.

My “controversial blog post” policy is: don’t just complain, give solutions! So, feel free to read through the article and a comment is much appreciated. I spoke up, so now it’s your turn. I want to hear from you.

Let’s start by saying: unless you’re Richard Branson, Gary Vaynerchuck or Tony Robbins, we small business owners should not use LinkedIn as a blog platform. Here are 23 reasons why.

Read more23 Reasons You Should Stop Blogging on LinkedIn Right Now (also applies to Medium, Quora, etc.)

5 Things These Smart Marketers Are Doing That You’re Probably Not

No one really cares about predictions, but EVERYONE wants to know what smart marketers actually do, test and achieve.

If we are to plan our marketing efforts (hence our time and money investment), then we may as well use strategies that are meant to work – because real marketers have already tested and implemented them in their own online businesses.

So, let’s get started and learn something new. Here are 5 areas you should focus on.

Read more5 Things These Smart Marketers Are Doing That You’re Probably Not

Content Marketing: Why you Should Get all Emotional (how and what to write)

In the second of our series on content marketing, we look at what appeals to your target market and what to do when you find yourself staring at the blank page.

We’ve already seen Why, When and How Often you should write content – it’s now the right time to understand what style or tone you should use and how you can “connect” with your target audience with a few simple tricks.

In fact, failing to write for your target audience would mean not only wasting your time, but also missing out on sales.

Remember: Content Marketing is not rocket science, as long as you know who you’re meant to write for.

Read moreContent Marketing: Why you Should Get all Emotional (how and what to write)

Why, When, How Often: Content Marketing Questions Answered

Content Marketing is the new SEO. No more keyword tags, keyword-stuffed paragraphs and headings, online directories and link-building (I haven’t even mentioned any “dirty” SEO tricks…).

Content is how you build authority, traffic, leads, contacts, email list, links.

Content is loved by your prospects AND Google, Bing, Yahoo. Search engines now award those websites that generate quality content, on a regular basis.

So, here are 3 of the most common questions about Content Marketing: why, when and how often.

Read moreWhy, When, How Often: Content Marketing Questions Answered

How to Improve your Ecommerce Website for Mobile Devices

Mobile ecommerce has skyrocketed over the past decade or so. Sales conversion rates are considerably higher on mobile websites than their PC counterpart and, according to KISSmetrics, 78% of mobile searches for local businesses result in a purchase (only 61% of PC local searches convert).

However, these figures could be even higher. So many users are frustrated with mobile sites as they are more difficult to use and less “friendly” than their desktop versions.

Over the course of this blog I am going to outline a few mistakes ecommerce mobile websites often make and how to remedy them, overall leading to a boost in sales.

Read moreHow to Improve your Ecommerce Website for Mobile Devices

Why and How I switched to Stripe for Online Payments and Ecommerce

500% sales conversion increase.

Credit card checkout on the same website (without having to go to PayPal and back).

Lower fees than PayPal.

I could go on for hours if I had to list all the reasons why I’m highly recommending all my Ecommerce clients to switch to Stripe for Credit Card processing (and yes, you can keep using PayPal for PayPal account holders, and Stripe for credit cards only…).

So, after a few whys, here are a few more. Plus, a handy “how do you do it?” guide.

Read moreWhy and How I switched to Stripe for Online Payments and Ecommerce

How this company put me off in 10 seconds (I was ready to spend $200,000)

I’ve got to tell you what happened to me the other day.

10 seconds.

$200000 lost in sales.

You can call this a record.

This company must be big enough to AFFORD this $200000 loss in 10 seconds?

Well, this is the first lesson: no matter whether you sell cheap products or very expensive ones – 10 seconds are enough to lose a sale!

Now I’ll tell you my story.

Read moreHow this company put me off in 10 seconds (I was ready to spend $200,000)

What’s the Cheapest Way to Drive the Right Traffic to My Website?

There are plenty of ways out there a prospective customer may stumble onto your website.

There are search engines, ads, media marketing and many, many more. With such a vast area to cover, there must be a more robust way of figuring out just where to allocate your resources in order to drive traffic to your website!

So, I’ve done this research for you. I’ve taken a look at some of the most common methods and compared them to help you find the best way to drive traffic to your website. Don’t forget: relevant traffic equals SALES.

Read moreWhat’s the Cheapest Way to Drive the Right Traffic to My Website?

10 Simple Ways to Increase your Average Order Value (part 2)

Music to my ears: let’s make some more money with no effort whatsoever!

Last week, in part 1, we discovered 5 simple strategies to increase your average order value (basically, how much your customer is going to add to cart). And this week, we’re going to complete that list with 5 more tips.

I know for sure ecommerce entrepreneurs keep focusing on the most expensive tasks (traffic generation, social media, networking, and so on), when upselling or increasing the amount of products purchased by order is absolutely free of charge!

[If your ecommerce store does not have a free shipping threshold, discounts on big orders, volume discounts, up-sells and cross-sells, then you should read this again: 10 Simple Ways to Increase your Average Order Value (part 1).]

So, keep reading here and find out 5 more incredible tips to increase your average order value (AOV).

Read more10 Simple Ways to Increase your Average Order Value (part 2)

10 Simple Ways to Increase your Average Order Value

Yes, this is one of the most underestimated and underused strategies to make more money.

The Average Order Value (AOV) is calculated by dividing your revenue by the number of orders in a specific period of time. If you sold $3000 with 100 orders in January, your average order value was $30.

The problem: ecommerce entrepreneurs keep focusing on the most expensive task (increasing traffic to the website), when upselling or increasing the amount of products purchased by order is absolutely FREE of charge – it costs nothing! Asking is all you need to do.

So, in this 2 blog post series, I will analyse 10 different, simple and smart ways to boost your average order value. Implementing just 1 tactic could increase your revenue by 5, 10, or even 30% – no excuses!

Read more10 Simple Ways to Increase your Average Order Value

4 Reasons why “Live Chat” Can Boost your Online Sales

No matter whether you have an ecommerce website or a brochure website, your online presence is helping your prospects make a choice.

However, there is a huge difference from the traditional, bricks-and-mortar business: there are no “human beings” to talk to! When a customer walks into a physical store, customer service representatives are available to answer questions, help compare products, provide information on products and so on. There is no doubt their role is to guide you through the purchase process.

But – don’t you love technology?

You get where I’m going, right? How can your online business offer the same support you’d get in a physical store, in order to drive more sales? Exactly: via live chat.

Hint: live chat has a huge impact on your sales conversion rate – but only if you use it smartly. So, here are a few reasons you should install it today on your website.

Read more4 Reasons why “Live Chat” Can Boost your Online Sales

Short Web Pages Don’t Sell: 5 Reasons Why Scrolling is Good for You

The client is always right.

That’s definitely the first rule to remember, mostly in my industry. After having dealt with over 100 clients, my web design and ecommerce development “sixth sense” always suggests: the client is always right.

“I want a blue ribbon”, “I’d like a green border”, “I prefer this…”. To be honest, this is why I love working with real people. It’s the challenge of making every client happy that motivates me.

But after attending dozens of seminars and presentations here in California, I’m afraid, I changed my mind. The client is not right any longer – her customers are.

So, let’s break one of the top myths in web design: “Nobody scrolls, I want all of my content to be placed above the fold”.

Read moreShort Web Pages Don’t Sell: 5 Reasons Why Scrolling is Good for You

4 Kick-Ass Reasons You Should Be Selling Online Right Now

Do you provide services? Are you a consultant? Do you sell products? Well, right NOW is the right time to understand you’ve got nothing to lose. We are the luckiest business owners ever: never in the past we were able to trade with absolutely everybody in the world, and also reach them easily and cheaply.

So here are the 4 reasons I think you should spend the next 5 minutes thinking of how you can grow your business online.

Read more4 Kick-Ass Reasons You Should Be Selling Online Right Now

How to Skyrocket Ecommerce Sales with AdWords: an Interview with Andy Black

Andy Black started his PPC career by helping an electrician get more work through his website. He became so passionate and skilled in Google AdWords that he was hired as team leader by a top PPC company. Together with other 35 AdWords specialists, he managed €120.000/day PPC campaigns and help his company acquire 15k new leads per day. He now owns and runs his own AdWords practice.

Read moreHow to Skyrocket Ecommerce Sales with AdWords: an Interview with Andy Black